Ashu Mhatre

HEAD OF CREATIVE

How does one possibly crunch 17 years of Advertising into one website? As my school teacher used to say, you get extra marks for trying. So, here I am, giving you a sneak peek into my world. A world full of television commercials, digital videos, social ideas, digital interventions and a writer’s corner for the love of craft. And these have been made for a variety of clients from automobile, beauty, luxury, FMCG, OTT, sound companies to even footwear; everything from head to toe, from emotion to humour, there’s a little bit for everyone. There are campaigns on World Aids Day, World Heart Day too, pitches won for some of the clients I always wanted to work for and even a coffee table book. Welcome to my work life.